Pharma has five divisions for Domestic Market
2 - NUTRA
3 - CENTRUM
4 - NUCLEUS
5 - ZENITH
This division is also known as the Mother Division as it has products form Centrum, Nucleus & Zenith divisions. This division holds the promise of very high growth rate in the turnover. This division is ably manned by 225 field personnel.
NUTRA DIVISION :
The Company has entered the nutraceutical segment with an exclusive division focused on nutritional therapy. The division’s foremost brand is “CALM CREAM” – a nutritional supplement for skin useful in treatment of psoriases and eczema. The focus of this division is on nutraceutical products that are used as adjuvant and support therapy segments like COQ CARE, ARTHRICARE, LBM CARE which will improve the quality of life of the patients.
This division also focuses on servicing specialities like Gynecologists, Paediatricians, Physicians, Surgeons, Orthopaedic Surgeons, General Practitioners. This division has a range of life saving antibiotic injectables vital for use in surgeries & ICUs. Besides there is a range of products like LITACID, TEMPTAL, EPIXYL EXPECTORANT & LITACOLD which provide excellent relief from day to day ailments. This division is ably manned by 400 field personnel.
NUCLEUS DIVISIONS :
In these two divisions, the focus is on segments like the physicians, general practitioners, orthopaedics, surgeons and paediatricians. Some of our strong brands include Cefilite, Seratid,O1B, Paranac, Toxolite, Antif, . The division is ably supported by over 500 field force, 125 Managers and marketed throughout the country
This division focuses on servicing two specialities of medical practitioners viz. dermatologists and gynaecologists. The fraternity is presented with a range of products prescribed for their patients on a regular basis. This division is supported by 115 field personnel across India, in select towns.